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Consumer attitudes toward in-flight shopping

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  • Liou, James J.H.

Abstract

This study examines the relationship between perceived risk, perceived value, convenience and attitudes toward in-flight shopping and behavioral intentions using a sample of international air travelers in Taiwan. The results suggest that both perceived value and convenience have significantly positive effects on attitude, but the path between perceived risk and attitude is not significant. In addition, the findings also demonstrate that attitude has significant effects on customer intention. Specific theoretical and managerial implications are discussed at the end of this work.

Suggested Citation

  • Liou, James J.H., 2011. "Consumer attitudes toward in-flight shopping," Journal of Air Transport Management, Elsevier, vol. 17(4), pages 221-223.
    • Handle: RePEc:eee:jaitra:v:17:y:2011:i:4:p:221-223
    DOI: 10.1016/j.jairtraman.2011.02.013
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    References listed on IDEAS

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    1. Huang, Wen-Hsien & Kuai, Liang, 2006. "The in-flight shopper," Journal of Air Transport Management, Elsevier, vol. 12(4), pages 207-211.
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    Cited by:

    1. Park, Ji-Hyeon & Park, Jin-Woo, 2015. "The effects of experience in the A380 duty free showcase on customer behaviors," Journal of Air Transport Management, Elsevier, vol. 47(C), pages 135-141.
    2. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    3. Lu, Jin-Long, 2014. "Investigating factors that influence passengers' shopping intentions at airports – Evidence from Taiwan," Journal of Air Transport Management, Elsevier, vol. 35(C), pages 72-77.

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