Reducing transaction uncertainty with brands in web stores of dual-channel retailers
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DOI: 10.1016/j.ijinfomgt.2021.102398
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Cited by:
- Ching-Fu Chen & Hsiao-Han Lu, 2024. "Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship," Journal of Brand Management, Palgrave Macmillan, vol. 31(4), pages 415-429, July.
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Keywords
Source attractiveness/credibility model; Retailer brand attractiveness; Retailer brand credibility; Transaction uncertainty; Online–offline channel integration;All these keywords.
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