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The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice

Author

Listed:
  • Kizgin, Hatice
  • Dey, Bidit L.
  • Dwivedi, Yogesh K.
  • Hughes, Laurie
  • Jamal, Ahmad
  • Jones, Paul
  • Kronemann, Bianca
  • Laroche, Michel
  • Peñaloza, Lisa
  • Richard, Marie-Odile
  • Rana, Nripendra P.
  • Romer, Rene
  • Tamilmani, Kuttimani
  • Williams, Michael D.

Abstract

The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants’ communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.

Suggested Citation

  • Kizgin, Hatice & Dey, Bidit L. & Dwivedi, Yogesh K. & Hughes, Laurie & Jamal, Ahmad & Jones, Paul & Kronemann, Bianca & Laroche, Michel & Peñaloza, Lisa & Richard, Marie-Odile & Rana, Nripendra P. & R, 2020. "The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice," International Journal of Information Management, Elsevier, vol. 51(C).
    • Handle: RePEc:eee:ininma:v:51:y:2020:i:c:s0268401219313842
    DOI: 10.1016/j.ijinfomgt.2019.10.011
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    Cited by:

    1. Bartikowski, Boris & Gierl, Heribert & Richard, Marie-Odile & Fastoso, Fernando, 2022. "Multiple mental categorizations of culture-laden website design," Journal of Business Research, Elsevier, vol. 141(C), pages 40-49.
    2. Akram, Muhammad S. & Malhotra, Neeru & Goraya, M. Awais Shakir & Shareef, Mahmud A. & Malik, Aneela & Lal, Banita, 2022. "User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    3. Sheshadri Chatterjee & Nripendra P. Rana & Yogesh K. Dwivedi, 2022. "Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective," Information Systems Frontiers, Springer, vol. 24(3), pages 945-964, June.

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