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The role of positive and negative valence factors on the impact of bigness of data on big data analytics usage

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  • Ghasemaghaei, Maryam

Abstract

The number of firms that intend to invest in big data analytics has declined and many firms that invested in the use of these tools could not successfully deploy their project to production. In this study, we leverage the valence theory perspective to investigate the role of positive and negative valence factors on the impact of bigness of data on big data analytics usage within firms. The research model is validated empirically from 140 IT managers and data analysts using survey data. The results confirm the impact of bigness of data on both negative valence (i.e., data security concern and task complexity), and positive valence (i.e., data accessibility and data diagnosticity) factors. In addition, findings show that data security concern is not a critical factor in using big data analytics. The results also show that, interestingly, at different levels of data security concern, task complexity, data accessibility, and data diagnosticity, the impact of bigness of data on big data analytics use will be varied. For practitioners, the findings provide important guidelines to increase the extent of using big data analytics by considering both positive and negative valence factors.

Suggested Citation

  • Ghasemaghaei, Maryam, 2020. "The role of positive and negative valence factors on the impact of bigness of data on big data analytics usage," International Journal of Information Management, Elsevier, vol. 50(C), pages 395-404.
    • Handle: RePEc:eee:ininma:v:50:y:2020:i:c:p:395-404
    DOI: 10.1016/j.ijinfomgt.2018.12.011
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    Cited by:

    1. Showimy Aldossari & Umi Asma’ Mokhtar & Ahmad Tarmizi Abdul Ghani, 2023. "Factor Influencing the Adoption of Big Data Analytics: A Systematic Literature and Experts Review," SAGE Open, , vol. 13(4), pages 21582440231, December.
    2. Luqman, Adeel & Wang, Liangyu & Katiyar, Gagan & Agarwal, Reeti & Mohapatra, Amiya Kumar, 2024. "Unpacking associations between positive-negative valence and ambidexterity of big data. Implications for firm performance," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    3. Nan Wang & Wenxuan Xie & Yalan Huang & Zhenzhong Ma, 2023. "Big Data capability and sustainability oriented innovation: The mediating role of intellectual capital," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5702-5720, December.
    4. Maryia Zaitsava & Elona Marku & Maria Chiara Guardo & Azar Shahgholian, 2023. "A fine-grained perspective on big data knowledge creation: dimensions, insights, and mechanism from a pilot study," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(2), pages 547-573, June.
    5. Korayim, Diana & Chotia, Varun & Jain, Girish & Hassan, Sharfa & Paolone, Francesco, 2024. "How big data analytics can create competitive advantage in high-stake decision forecasting? The mediating role of organizational innovation," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    6. Acciarini, Chiara & Cappa, Francesco & Boccardelli, Paolo & Oriani, Raffaele, 2023. "How can organizations leverage big data to innovate their business models? A systematic literature review," Technovation, Elsevier, vol. 123(C).

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