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Lead users of business mobile services

Author

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  • Hallikainen, Heli
  • Alamäki, Ari
  • Laukkanen, Tommi

Abstract

This study examines characteristics that relate to lead userness in using business mobile services. From a large dataset of 2306 business decision-makers, the study identifies 205 lead users who are ahead of the majority in using business mobile services, while for the majority (n = 2101), business mobile services mainly supplement desktop and laptop computers. The authors test a binary logistic regression model in which individual technology readiness, sociodemographic variables, Internet use, and perceived importance of digital touchpoints predict lead userness in relation to business mobile services. The results show that job level is a highly significant predictor for lead userness in a work-related context, with senior management and entrepreneurs having the greatest likelihood for the use of business mobile services. Innovativeness and the perceived importance of mobile applications and social media also serve as positive predictors, while the perceived importance of websites and email result in a negative effect. The findings further suggest that the odds of being a lead user decrease by 2 percent per additional year of age, and that the odds of men is over 1.4 times greater than the odds of women.

Suggested Citation

  • Hallikainen, Heli & Alamäki, Ari & Laukkanen, Tommi, 2019. "Lead users of business mobile services," International Journal of Information Management, Elsevier, vol. 47(C), pages 283-292.
    • Handle: RePEc:eee:ininma:v:47:y:2019:i:c:p:283-292
    DOI: 10.1016/j.ijinfomgt.2018.10.018
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    Cited by:

    1. Kunhao Yang & Itsuki Fujisaki & Kazuhiro Ueda, 2020. "Interplay of network structure and neighbour performance in user innovation," Palgrave Communications, Palgrave Macmillan, vol. 6(1), pages 1-8, December.

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