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Digital enablement of blockchain: Evidence from HNA group

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  • Ying, Wenchi
  • Jia, Suling
  • Du, Wenyu

Abstract

Blockchain, the distributed ledger underlying bitcoin, has attracted much attention and stimulated rich discussions. However, extant discussions are mostly conceptual expositions, and empirical evidence of how to use the technology is limited. This case analysis fills this gap by conducting a study on Hainan Airlines (HNA) group, a large conglomerate, which has successfully implemented a blockchain-enabled E-commerce platform to offer employees flexible benefits. The case study unveils that blockchain of value in three ways: 1) issuing cryptocurrency, 2) protecting sensitive information, and 3) eliminating institutional intermediaries. These findings provide a reference point for IT and general managers who intend to use blockchain to digitally enable their organizations further.

Suggested Citation

  • Ying, Wenchi & Jia, Suling & Du, Wenyu, 2018. "Digital enablement of blockchain: Evidence from HNA group," International Journal of Information Management, Elsevier, vol. 39(C), pages 1-4.
  • Handle: RePEc:eee:ininma:v:39:y:2018:i:c:p:1-4
    DOI: 10.1016/j.ijinfomgt.2017.10.004
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    References listed on IDEAS

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    1. Marringer, M.W. & Milkovich, G.T., 1997. "A Theoretical Exploration of the Adoption and design of Flexible Benefit Plans: A Case of Human Resource Innovation," Papers 97-22, Cornell - Center for Advanced Human Resource Studies.
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