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The assessment of usability of electronic shopping: A heuristic evaluation

Author

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  • Chen, Sherry Y.
  • Macredie, Robert D.

Abstract

Today there are thousands of electronic shops accessible via the Web. Some provide user-friendly features whilst others seem not to consider usability factors at all. Yet, it is critical that the electronic shopping interface is user-friendly so as to help users to obtain their desired results. This study applied heuristic evaluation to examine the usability of current electronic shopping. In particular, it focused on four UK-based supermarkets offering electronic services: including ASDA, Iceland, Sainsbury, and Tesco. The evaluation consists of two stages: a free-flow inspection and a task-based inspection. The results indicate that the most significant and common usability problems have been found to lie within the areas of ‘User Control and Freedom’ and ‘Help and Documentation’. The findings of this study are applied to develop a set of usability guidelines to support the future design of effective interfaces for electronic shopping.

Suggested Citation

  • Chen, Sherry Y. & Macredie, Robert D., 2005. "The assessment of usability of electronic shopping: A heuristic evaluation," International Journal of Information Management, Elsevier, vol. 25(6), pages 516-532.
  • Handle: RePEc:eee:ininma:v:25:y:2005:i:6:p:516-532
    DOI: 10.1016/j.ijinfomgt.2005.08.008
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    References listed on IDEAS

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    1. Sherry Y. Chen & Robert D. Macredie, 2002. "Cognitive styles and hypermedia navigation: Development of a learning model," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 53(1), pages 3-15.
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    Cited by:

    1. Udo, Godwin J. & Bagchi, Kallol K. & Kirs, Peeter J., 2010. "An assessment of customers’ e-service quality perception, satisfaction and intention," International Journal of Information Management, Elsevier, vol. 30(6), pages 481-492.
    2. Juana Isabel Méndez & Adán Medina & Pedro Ponce & Therese Peffer & Alan Meier & Arturo Molina, 2022. "Evolving Gamified Smart Communities in Mexico to Save Energy in Communities through Intelligent Interfaces," Energies, MDPI, vol. 15(15), pages 1-29, July.
    3. Pee, L.G. & Jiang, James & Klein, Gary, 2018. "Signaling effect of website usability on repurchase intention," International Journal of Information Management, Elsevier, vol. 39(C), pages 228-241.
    4. Thanaa Saad AlSalem & Majed Aadi AlShamari, 2023. "Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques," Future Internet, MDPI, vol. 15(11), pages 1-35, November.

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