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Network theory and countertrade transactions

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  • Fletcher, Richard

Abstract

Traditional approaches towards countertrade view it in terms of the characteristics of isolated actors engaging in different forms of countertrade. An alternative approach for understanding countertrade is provided by the network paradigm. Countertrade, because of its complexity, reciprocity and government involvement, involves connected relationships in which the core transaction impinges on related transactions in various ways. Networks of actors are formed to undertake countertrade activities which involve the transforming of resources. This transformation occurs in an atmosphere which influences the nature of the relationships and the transaction is influenced by factors in the environment which gives rise to the need for countertrade. In this paper, three case studies of networks of relationships in countertrade transactions involving Australian organisations are described. These descriptions in each case are at the negotiation/early implementation stage and then six to ten years later at the point where the transaction is completed or nearing completion. The changes which have taken place in the network during this period are discussed in terms of actors, activities, resource transformation, atmosphere, relationships and structure. Applying the network approach to analysing countertrade, sharpens the focus on a number of characteristics of countertrade which distinguish it from other forms of international business behaviour.

Suggested Citation

  • Fletcher, Richard, 1996. "Network theory and countertrade transactions," International Business Review, Elsevier, vol. 5(2), pages 167-189, April.
  • Handle: RePEc:eee:iburev:v:5:y:1996:i:2:p:167-189
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    References listed on IDEAS

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    1. Jean-Francois Hennart, 1990. "Some Empirical Dimensions of Countertrade," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 21(2), pages 243-270, June.
    2. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
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    Cited by:

    1. Carsten Herrmann-Pillath, 2006. "The true story of wine and cloth, or: building blocks of an evolutionary political economy of international trade," Journal of Evolutionary Economics, Springer, vol. 16(4), pages 383-417, October.

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