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Sharing economy companies’ internationalization: A business ecosystem strategy

Author

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  • Thornton, Heidi Coral
  • Zhao, Yue

Abstract

This study focuses on the internationalization of sharecoms, specifically on how foreign sharecoms foster local communities and integrate them into a global business ecosystem. Using a qualitative multi-case study approach to examine the internationalization of eight European sharecoms, this study introduces a framework that delineates how sharecoms can engage with both core and non-core players in a foreign market. This research enriches the discourse on platform internationalization by proposing a strategic, replicable template for sharecoms to alleviate the challenges of foreignness and outsidership through building value-creating relationships with local players.

Suggested Citation

  • Thornton, Heidi Coral & Zhao, Yue, 2025. "Sharing economy companies’ internationalization: A business ecosystem strategy," International Business Review, Elsevier, vol. 34(2).
    • Handle: RePEc:eee:iburev:v:34:y:2025:i:2:s0969593124001021
    DOI: 10.1016/j.ibusrev.2024.102355
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