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Removing the last billboard for the tobacco industry: Tobacco standardized packaging in Ireland

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  • Crosbie, Eric

Abstract

The World Health Organization’s Framework Convention on Tobacco Control (FCTC) implementation guidelines recommend that governments adopt plain packaging (also known as standardized packaging (SP)) along with pictorial health warning labels covering 50% or more of the tobacco package. The 2014 revised European Union Tobacco Product Directive also supports EU member states to introduce SP. Following these developments and recommendations, in 2013 the Department of Health launched a “Tobacco Free Ireland” policy which aimed to reduce the smoking prevalence rate to less than 5% by 2025. Tobacco Free Ireland set out 60 recommendations and measures to reach the 2025 target, including introducing SP. Tobacco companies and trademark and intellectual property organizations opposed the SP proposal claiming it would; 1) not work to reduce smoking levels, 2) increase illicit tobacco trade, 3) create unnecessary problems for retailers, and 4) violate domestic and international laws governing trademarks. However leading health groups in Ireland presented evidence on how SP would communicate the harms of tobacco to smokers and discourage young people from beginning to smoke. These efforts combined with strong political will helped Ireland to become the second country in the world to enact standardized packaging for all tobacco products.

Suggested Citation

  • Crosbie, Eric, 2019. "Removing the last billboard for the tobacco industry: Tobacco standardized packaging in Ireland," Health Policy, Elsevier, vol. 123(10), pages 932-935.
    • Handle: RePEc:eee:hepoli:v:123:y:2019:i:10:p:932-935
    DOI: 10.1016/j.healthpol.2019.06.013
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    References listed on IDEAS

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    1. MacKenzie, Ross & Mathers, Annalise & Hawkins, Benjamin & Eckhardt, Jappe & Smith, Julia, 2018. "The tobacco industry’s challenges to standardised packaging: A comparative analysis of issue framing in public relations campaigns in four countries," Health Policy, Elsevier, vol. 122(9), pages 1001-1011.
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    4. Crosbie, E. & Gonzalez, M. & Glantz, S.A., 2014. "Health preemption behind closed doors: Trade agreements and fast-track authority," American Journal of Public Health, American Public Health Association, vol. 104(9), pages 7-13.
    5. Louise Curran & Jappe Eckhardt, 2017. "Smoke screen? The globalization of production, transnational lobbying and the international political economy of plain tobacco packaging," Review of International Political Economy, Taylor & Francis Journals, vol. 24(1), pages 87-118, January.
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