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Sale strategies of pharmaceutical companies in a “pharmerging” country: The problems will not improve if the gaps remain

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  • Civaner, Murat

Abstract

This study aimed to examine the types of sales strategies used by pharmaceutical companies in a “pharmerging” market and to gain insight into the ways of avoiding the negative effects of these strategies.

Suggested Citation

  • Civaner, Murat, 2012. "Sale strategies of pharmaceutical companies in a “pharmerging” country: The problems will not improve if the gaps remain," Health Policy, Elsevier, vol. 106(3), pages 225-232.
    • Handle: RePEc:eee:hepoli:v:106:y:2012:i:3:p:225-232
    DOI: 10.1016/j.healthpol.2012.05.006
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    Cited by:

    1. M Murat Civaner, 2020. "A follow-up study on the effects of an educational intervention against pharmaceutical promotion," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-16, October.

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