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The impact of public health initiatives on sportswear companies

Author

Listed:
  • Xu, Xiwen
  • Zhang, Teng
  • Xu, Fan
  • Deng, Sihang

Abstract

This paper analyzes the impact of the public health initiative "Healthy China Initiative"(HCI) on sportswear brands based on data from listed sportswear companies in China. The results indicate that the initiative enhances the performance of listed sportswear firms. Heterogeneity analysis reveals that its positive effects are mainly observed firms in the eastern, western, and northeastern regions. This study enriches the literature in the field and expands the research perspective by integrating macro- and micro-level analyses, and therefore offers insights for enhancing operational efficiency of China's sportswear market.

Suggested Citation

  • Xu, Xiwen & Zhang, Teng & Xu, Fan & Deng, Sihang, 2025. "The impact of public health initiatives on sportswear companies," Finance Research Letters, Elsevier, vol. 74(C).
    • Handle: RePEc:eee:finlet:v:74:y:2025:i:c:s1544612324017379
    DOI: 10.1016/j.frl.2024.106708
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