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Understanding the role of digital finance in facilitating consumer online purchases: An empirical investigation

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  • Wang, Zhimao
  • Huang, Xucheng

Abstract

This paper analyzed the impact of digital finance on consumer behavior and online buying. It found that digital finance plays a crucial role in enabling online transactions, with most online consumers using digital finance services such as mobile payments and online banking. Digital finance services were found to be reliable and convenient, enhancing consumer trust in making online purchases and lowering perceived risk, which increased online purchasing behavior. The study also found that digital finance services increased the perceived usefulness of online purchasing, leading to increased intention to purchase online.

Suggested Citation

  • Wang, Zhimao & Huang, Xucheng, 2023. "Understanding the role of digital finance in facilitating consumer online purchases: An empirical investigation," Finance Research Letters, Elsevier, vol. 55(PB).
    • Handle: RePEc:eee:finlet:v:55:y:2023:i:pb:s1544612323003112
    DOI: 10.1016/j.frl.2023.103939
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    References listed on IDEAS

    as
    1. Zhu, Mingxun & Wang, Yanping & Wei, Min & Cai, Zhen, 2023. "How does digital finance affect consumer online shopping: A comprehensive analysis based on econometric model," Finance Research Letters, Elsevier, vol. 54(C).
    2. repec:eme:cfripp:cfri-03-2020-0024 is not listed on IDEAS
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    Cited by:

    1. Chen, Zhe & Li, Xiaojing & Zhang, Jizhou & Xia, Xianli, 2024. "Does digital finance alleviate household consumption inequality? Evidence from China," Finance Research Letters, Elsevier, vol. 60(C).
    2. Natalia Grishchenko, 2024. "E-Commerce Cross-Border and Domestic Dynamics: Decision Tree and Spatial Insights on Seller Origin Impact," Businesses, MDPI, vol. 4(3), pages 1-29, July.
    3. Li, Nan & Zhou, Yifan, 2024. "Can digital financial development promote corporate green technology innovation?," International Review of Economics & Finance, Elsevier, vol. 92(C), pages 1562-1582.

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    2. Shen, Yuchen & Ren, Xiaoping, 2023. "Digital finance and upgrading of industrial structure: Prefecture-level evidence from China," Finance Research Letters, Elsevier, vol. 55(PB).

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