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Comparative performance of the FSCL neural net and K-means algorithm for market segmentation

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  • Balakrishnan, P. V. (Sundar)
  • Cooper, Martha C.
  • Jacob, Varghese S.
  • Lewis, Phillip A.

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  • Balakrishnan, P. V. (Sundar) & Cooper, Martha C. & Jacob, Varghese S. & Lewis, Phillip A., 1996. "Comparative performance of the FSCL neural net and K-means algorithm for market segmentation," European Journal of Operational Research, Elsevier, vol. 93(2), pages 346-357, September.
    • Handle: RePEc:eee:ejores:v:93:y:1996:i:2:p:346-357
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    References listed on IDEAS

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    1. P. (Sundar) Balakrishnan & Martha Cooper & Varghese Jacob & Phillip Lewis, 1994. "A study of the classification capabilities of neural networks using unsupervised learning: A comparison withK-means clustering," Psychometrika, Springer;The Psychometric Society, vol. 59(4), pages 509-525, December.
    2. Glenn Milligan & Martha Cooper, 1985. "An examination of procedures for determining the number of clusters in a data set," Psychometrika, Springer;The Psychometric Society, vol. 50(2), pages 159-179, June.
    3. Glenn Milligan, 1980. "An examination of the effect of six types of error perturbation on fifteen clustering algorithms," Psychometrika, Springer;The Psychometric Society, vol. 45(3), pages 325-342, September.
    4. Glenn Milligan, 1985. "An algorithm for generating artificial test clusters," Psychometrika, Springer;The Psychometric Society, vol. 50(1), pages 123-127, March.
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    1. Mingoti, Sueli A. & Lima, Joab O., 2006. "Comparing SOM neural network with Fuzzy c-means, K-means and traditional hierarchical clustering algorithms," European Journal of Operational Research, Elsevier, vol. 174(3), pages 1742-1759, November.
    2. Ja-Shen Chen & Russell K H Ching & Yi-Shen Lin, 2004. "An extended study of the K-means algorithm for data clustering and its applications," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 55(9), pages 976-987, September.
    3. YongSeog Kim & W. Nick Street & Gary J. Russell & Filippo Menczer, 2005. "Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms," Management Science, INFORMS, vol. 51(2), pages 264-276, February.
    4. Hruschka, Harald & Natter, Martin, 1999. "Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation," European Journal of Operational Research, Elsevier, vol. 114(2), pages 346-353, April.
    5. Pankaj Kumar Medhi & Sandeep Mondal, 2016. "A neural feature extraction model for classification of firms and prediction of outsourcing success: advantage of using relational sources of information for new suppliers," International Journal of Production Research, Taylor & Francis Journals, vol. 54(20), pages 6071-6081, October.
    6. Ozer, Muammer, 2005. "Fuzzy c-means clustering and Internet portals: A case study," European Journal of Operational Research, Elsevier, vol. 164(3), pages 696-714, August.
    7. Mehrdad Roham & Anait R. Gabrielyan & Norman P. Archer & Michel L. Grignon & Byron G. Spencer, 2014. "The Impact Of Technological Intensity Of Service Provision On Physician Expenditures: An Exploratory Investigation," Health Economics, John Wiley & Sons, Ltd., vol. 23(10), pages 1224-1241, October.

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