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A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies

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  • Narasimhan, Ram
  • Ghosh, Soumen

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  • Narasimhan, Ram & Ghosh, Soumen, 1994. "A dynamic model of manufacturing quality's effect on optimal advertising and pricing policies," European Journal of Operational Research, Elsevier, vol. 72(3), pages 485-502, February.
    • Handle: RePEc:eee:ejores:v:72:y:1994:i:3:p:485-502
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    Cited by:

    1. Paulson Gjerde, Kathy A. & Slotnick, Susan A., 2004. "Quality and reputation: The effects of external and internal factors over time," International Journal of Production Economics, Elsevier, vol. 89(1), pages 1-20, May.
    2. De Giovanni, Pietro & Zaccour, Georges, 2023. "A survey of dynamic models of product quality," European Journal of Operational Research, Elsevier, vol. 307(3), pages 991-1007.
    3. Régis Chenavaz & Sajjad M. Jasimuddin, 2017. "An analytical model of the relationship between product quality and advertising," Post-Print hal-01685892, HAL.
    4. Swami, Sanjeev & Dutta, Arindam, 2010. "Advertising strategies for new product diffusion in emerging markets: Propositions and analysis," European Journal of Operational Research, Elsevier, vol. 204(3), pages 648-661, August.
    5. Irianto, D, 1998. "Loss of Society Derived from Utility and Cost Function," Omega, Elsevier, vol. 26(5), pages 671-677, October.

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