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Optimal positioning of new product-concepts: Some analytical implications and empirical results

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  • Eliashberg, Jehoshua
  • Manrai, Ajay K.

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  • Eliashberg, Jehoshua & Manrai, Ajay K., 1992. "Optimal positioning of new product-concepts: Some analytical implications and empirical results," European Journal of Operational Research, Elsevier, vol. 63(3), pages 376-397, December.
    • Handle: RePEc:eee:ejores:v:63:y:1992:i:3:p:376-397
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    Cited by:

    1. Hadjinicola, George C. & Kumar, K. Ravi, 2002. "Modeling manufacturing and marketing options in international operations," International Journal of Production Economics, Elsevier, vol. 75(3), pages 287-304, February.
    2. Gower, J.C. & Groenen, P.J.F. & van de Velden, M. & Vines, K., 2010. "Perceptual maps: the good, the bad and the ugly," ERIM Report Series Research in Management ERS-2010-011-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Manrai, Ajay K. & Andrews, Rick L., 1998. "Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions," European Journal of Operational Research, Elsevier, vol. 111(2), pages 193-215, December.
    4. Manrai, Ajay K., 1995. "Mathematical models of brand choice behavior," European Journal of Operational Research, Elsevier, vol. 82(1), pages 1-17, April.
    5. Chaturvedi, Anil & Carroll, J. D., 1998. "A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures," European Journal of Operational Research, Elsevier, vol. 111(2), pages 268-284, December.

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