A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
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DOI: 10.1016/j.ejor.2016.02.055
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Cited by:
- Konstantin Kogan & Avi Herbon & Beatrice Venturi, 2020. "Direct marketing of an event under hazards of customer saturation and forgetting," Annals of Operations Research, Springer, vol. 295(1), pages 207-227, December.
- Bigler, T. & Kammermann, M. & Baumann, P., 2023. "A matheuristic for a customer assignment problem in direct marketing," European Journal of Operational Research, Elsevier, vol. 304(2), pages 689-708.
- Mahsa Samsami & Ralf Wagner, 2021. "Investment Decisions with Endogeneity: A Dirichlet Tree Analysis," JRFM, MDPI, vol. 14(7), pages 1-19, July.
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Keywords
OR in marketing; HMM; POMDP; Customer lifetime value; Mailing optimization;All these keywords.
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