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Reverse bullwhip effect in pricing

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  • Özelkan, Ertunga C.
  • ÇakanyIldIrIm, Metin

Abstract

Price variability is one of the major causes of the bullwhip effect. This paper analyzes the impact of procurement price variability in the upstream of a supply chain on the downstream retail prices. Procurement prices may fluctuate over time, for example, when the supply chain players deploy auction type procurement mechanisms, or if the prices are dictated in market exchanges. A game theory framework is used here to model a serial supply chain. Sequential price game scenarios are investigated to show that there is an increase in retail price variability and an amplified reverse bullwhip effect on prices (RBP) under certain demand conditions.

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  • Özelkan, Ertunga C. & ÇakanyIldIrIm, Metin, 2009. "Reverse bullwhip effect in pricing," European Journal of Operational Research, Elsevier, vol. 192(1), pages 302-312, January.
    • Handle: RePEc:eee:ejores:v:192:y:2009:i:1:p:302-312
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    Cited by:

    1. Chen, Chang-Chih & Huang, Henry Hongren & Lee, Chun I., 2022. "Supply chain, product pricing, and dynamic capital structure," International Review of Economics & Finance, Elsevier, vol. 80(C), pages 938-952.
    2. Ma, Yungao & Wang, Nengmin & He, Zhengwen & Lu, Jizhou & Liang, Huigang, 2015. "Analysis of the bullwhip effect in two parallel supply chains with interacting price-sensitive demands," European Journal of Operational Research, Elsevier, vol. 243(3), pages 815-825.
    3. Zhang, Xiaolong & Burke, Gerard J., 2011. "Analysis of compound bullwhip effect causes," European Journal of Operational Research, Elsevier, vol. 210(3), pages 514-526, May.
    4. Sodhi, ManMohan S. & Tang, Christopher S., 2011. "The incremental bullwhip effect of operational deviations in an arborescent supply chain with requirements planning," European Journal of Operational Research, Elsevier, vol. 215(2), pages 374-382, December.
    5. Dai, Hongyan & Li, Jianbin & Yan, Nina & Zhou, Weihua, 2016. "Bullwhip effect and supply chain costs with low- and high-quality information on inventory shrinkage," European Journal of Operational Research, Elsevier, vol. 250(2), pages 457-469.
    6. Lin, J. & Naim, M.M. & Purvis, L. & Gosling, J., 2017. "The extension and exploitation of the inventory and order based production control system archetype from 1982 to 2015," International Journal of Production Economics, Elsevier, vol. 194(C), pages 135-152.
    7. Kiyoung Jeong & Jae-Dong Hong, 2019. "The impact of information sharing on bullwhip effect reduction in a supply chain," Journal of Intelligent Manufacturing, Springer, vol. 30(4), pages 1739-1751, April.
    8. Wang, Xun & Disney, Stephen M., 2016. "The bullwhip effect: Progress, trends and directions," European Journal of Operational Research, Elsevier, vol. 250(3), pages 691-701.
    9. Ziaul Haq Adnan & Ertunga Özelkan, 2019. "Bullwhip effect in pricing under different supply chain game structures," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(5), pages 393-404, October.
    10. Sodhi, ManMohan S. & Sodhi, Navdeep S. & Tang, Christopher S., 2014. "An EOQ model for MRO customers under stochastic price to quantify bullwhip effect for the manufacturer," International Journal of Production Economics, Elsevier, vol. 155(C), pages 132-142.
    11. Dass, Mayukh & Reshadi, Mehrnoosh & Li, Yuewu, 2023. "An exploration of ripple effects of advertising among major suppliers in a supply chain network," Journal of Business Research, Elsevier, vol. 169(C).
    12. Umangi Pathak & Ravi Kant & Ravi Shankar, 2020. "Effect of buyback price on channel’s decision parameters for manufacturer-led close loop dual supply chain," OPSEARCH, Springer;Operational Research Society of India, vol. 57(2), pages 438-461, June.
    13. Özelkan, Ertunga C. & Lim, Churlzu & Adnan, Ziaul Haq, 2018. "Conditions of reverse bullwhip effect in pricing under joint decision of replenishment and pricing," International Journal of Production Economics, Elsevier, vol. 200(C), pages 207-223.
    14. Xiabing Zheng & Xiaolong Guo, 2016. "E-retailing of restaurant services: pricing strategies in a competing online environment," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 67(11), pages 1408-1418, November.
    15. Muhammad Imran Chaudhry & Mario J. Miranda, 2024. "Endogenous price fluctuations: Evidence from the chicken supply chain in Pakistan," American Journal of Agricultural Economics, John Wiley & Sons, vol. 106(2), pages 637-658, March.

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