IDEAS home Printed from https://ideas.repec.org/a/eee/eejocm/v38y2021ics1755534520300610.html
   My bibliography  Save this article

Anchoring on visual cues in a stated preference survey: The case of siting offshore wind power projects

Author

Listed:
  • Parsons, George
  • Yan, Lingxiao

Abstract

We consider anchoring on visual cues in a contingent-behavior study of the effects of offshore wind power projects on beach use on the East Coast of the United States. In an internet-based survey of beachgoers, we show respondents visual simulations of wind power projects at three offshore distances and vary the order in which respondents see the visuals -- so some see near visuals first and some see far visuals first. Respondents are asked how their trip-taking behavior may be affected by the projects. In parametric and non-parametric analyses, we find strong anchoring in the far-to-near ordering of the visuals and weak anchoring in the near-to-far ordering. We also find greater dependence on the first-shown visual versus the most-recent-shown visual. Finally, we find some effects of having viewed wind turbines in real life before entering the survey. The size of the anchoring effect has important policy implications insofar as it affects the predicted change in visitation and hence measured impact of offshore wind power projects. It also has implications for the interpretation of results from other stated preference surveys using visuals and on how surveys are designed.

Suggested Citation

  • Parsons, George & Yan, Lingxiao, 2021. "Anchoring on visual cues in a stated preference survey: The case of siting offshore wind power projects," Journal of choice modelling, Elsevier, vol. 38(C).
    • Handle: RePEc:eee:eejocm:v:38:y:2021:i:c:s1755534520300610
    DOI: 10.1016/j.jocm.2020.100264
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1755534520300610
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jocm.2020.100264?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Torsten Reimer & Jeonghyun Oh & Juan Pablo Loaiza-Ramírez & Hayden Barber, 2024. "Thermostat Anchors: Do Temperature Scale Characteristics Affect the Selection of Temperature Setpoints for Residential Homes?," Sustainability, MDPI, vol. 16(6), pages 1-11, March.
    2. Cranmer, Alexana & Broughel, Anna Ebers & Ericson, Jonathan & Goldberg, Mike & Dharni, Kira, 2023. "Getting to 30 GW by 2030: Visual preferences of coastal residents for offshore wind farms on the US East Coast," Energy Policy, Elsevier, vol. 173(C).
    3. Genius Murwirapachena & Johane Dikgang, 2022. "The effects of presentation formats in choice experiments," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 24(3), pages 421-445, July.
    4. Linnerud, K. & Dugstad, A. & Rygg, B.J., 2022. "Do people prefer offshore to onshore wind energy? The role of ownership and intended use," Renewable and Sustainable Energy Reviews, Elsevier, vol. 168(C).
    5. Jiang, Qi & Penn, Jerrod & Hu, Wuyang, 2024. "Instructional Choice Set to Reduce Hypothetical Bias and Choice Randomness in Discrete Choice Experiments," 2024 Annual Meeting, July 28-30, New Orleans, LA 343917, Agricultural and Applied Economics Association.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eejocm:v:38:y:2021:i:c:s1755534520300610. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/journal-of-choice-modelling .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.