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The emotional complexity of corporate communication: An emerging market case study

Author

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  • Seetharam, Yudhvir
  • Nyakurukwa, Kingstone

Abstract

This study examines Renergen Ltd's Chief Executive Officer's defence of using paid analysts. By analysing sentiment from the CEO's interview, using Facial Expression Recognition (FER) and Dynamic Exploratory Graph Analysis (DynEGA), we explore the emotional tones of sadness, fear, regret, excitement, happiness and optimism. The findings suggest that the CEO's communication was strategically crafted to address investor concerns and promote a positive outlook, highlighting the use of impression management to influence retail investors and navigate the controversy surrounding the company.

Suggested Citation

  • Seetharam, Yudhvir & Nyakurukwa, Kingstone, 2024. "The emotional complexity of corporate communication: An emerging market case study," Economics Letters, Elsevier, vol. 244(C).
    • Handle: RePEc:eee:ecolet:v:244:y:2024:i:c:s0165176524004385
    DOI: 10.1016/j.econlet.2024.111954
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    References listed on IDEAS

    as
    1. Hudson Golino & Alexander P. Christensen & Robert Moulder & Seohyun Kim & Steven M. Boker, 2022. "Modeling Latent Topics in Social Media using Dynamic Exploratory Graph Analysis: The Case of the Right-wing and Left-wing Trolls in the 2016 US Elections," Psychometrika, Springer;The Psychometric Society, vol. 87(1), pages 156-187, March.
    2. Farrell, Michael & Green, T. Clifton & Jame, Russell & Markov, Stanimir, 2022. "The democratization of investment research and the informativeness of retail investor trading," Journal of Financial Economics, Elsevier, vol. 145(2), pages 616-641.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Impression management; Investor sentiment; Behavioural finance; Social finance; South Africa;
    All these keywords.

    JEL classification:

    • G40 - Financial Economics - - Behavioral Finance - - - General
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets

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