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Who benefits from behavioural economics?

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  • Lisbet Berg

Abstract

Interpreted by a sociologist, this paper intends to sketch and discuss the main ideas behind behavioural economics, asking who will ultimately benefit from this field of knowledge; the consumers through authoritiesù implementation of supportive measures; or marketing people taking advantage of this knowledge? While sociologists try to understand how individual choices are affected, restricted or determined by structures, traditions and norms; behavioural economists point to cognitive mechanisms within individuals to explain non-rational choices. This article claims that behavioural economics would improve by incorporating sociological knowledge and approaches.

Suggested Citation

  • Lisbet Berg, 2014. "Who benefits from behavioural economics?," Economic Analysis and Policy, Elsevier, vol. 44(2), pages 221-232.
    • Handle: RePEc:eee:ecanpo:v:44:y:2014:i:2:p:221-232
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    Cited by:

    1. Lisbet Berg, 2019. "Class Related Consumption and the Ability to Resist Commercial Temptations in the Age of Commercialism," SAGE Open, , vol. 9(2), pages 21582440198, June.
    2. Pedro Brandão Graminha & Luís Eduardo Afonso, 2022. "Behavioral Economics and Auto Insurance: The Role of Biases and Heuristics," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 26(5), pages 200421-2004.

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