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Turning competitive advantage into customer equity

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  • Pitt, Leyland F.
  • Ewing, Michael T.
  • Berthon, Pierre

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  • Pitt, Leyland F. & Ewing, Michael T. & Berthon, Pierre, 2000. "Turning competitive advantage into customer equity," Business Horizons, Elsevier, vol. 43(5), pages 11-18.
    • Handle: RePEc:eee:bushor:v:43:y:2000:i:5:p:11-18
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    Cited by:

    1. Darina Pavlova, 2018. "Customer Equity Management through Customer Engagement: A Critical Review," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 6(1), June.
    2. Hsiu-Yuan Tsao & Lucy M. Matthews & Victoria L. Crittenden, 2012. "Balancing Market Share Growth And Customer Profitability: Budget Allocation For Customer Acquisition And Retention," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 3(2).
    3. Frank Figge, 2004. "Stakeholder und Unternehmensrisiko," Risk and Insurance 0408001, University Library of Munich, Germany.
    4. Sagarika Mishra & Michael T. Ewing & Holly B. Cooper, 2022. "Artificial intelligence focus and firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(6), pages 1176-1197, November.

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