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How newcomers can undermine incumbents' marketing strengths

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  • Smith, Clayton G.

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  • Smith, Clayton G., 1995. "How newcomers can undermine incumbents' marketing strengths," Business Horizons, Elsevier, vol. 38(5), pages 61-68.
    • Handle: RePEc:eee:bushor:v:38:y:1995:i:5:p:61-68
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    1. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
    2. Cooper, Arnold C. & Willard, Gary E. & Woo, Carolyn Y., 1986. "Strategies of high performing new and small firms: A reexamination of the niche concept," Journal of Business Venturing, Elsevier, vol. 1(3), pages 247-260.
    3. Schnaars, Steven P., 1986. "When entering growth markets, are pioneers better than poachers?," Business Horizons, Elsevier, vol. 29(2), pages 27-36.
    4. Cooper, Arnold C. & Schendel, Dan, 1976. "Strategic responses to technological threats," Business Horizons, Elsevier, vol. 19(1), pages 61-69, February.
    5. Abernathy, William J. & Clark, Kim B., 1985. "Innovation: Mapping the winds of creative destruction," Research Policy, Elsevier, vol. 14(1), pages 3-22, February.
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