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Public sector marketing is different

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  • Lamb, Charles Jr.

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  • Lamb, Charles Jr., 1987. "Public sector marketing is different," Business Horizons, Elsevier, vol. 30(4), pages 56-60.
    • Handle: RePEc:eee:bushor:v:30:y:1987:i:4:p:56-60
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    Cited by:

    1. Tamás Józsa, 2017. "The antecedents of market orientation and its effect on customer satisfaction and service quality: The case of Hungarian municipal public service provisions," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(3), pages 391-407, September.
    2. Jon Morandeira Arca & Victoria De Elizagarate Gutiérrez & Irati Labaien Egiguren, 2017. "An approach to market orientation in the basic units of public action," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 409-426, December.
    3. Martins, J. Albuquerque, 2008. "Reforma da Administração Pública: Antes e Depois da Democracia [Public Administration Reforms: Before and After Democracy]," MPRA Paper 11409, University Library of Munich, Germany.

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