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Doing good, doing better: Two views of social responsibility

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  • Stroup, Margaret A.
  • Neubert, Ralph L.
  • Anderson, Jerry Jr.

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  • Stroup, Margaret A. & Neubert, Ralph L. & Anderson, Jerry Jr., 1987. "Doing good, doing better: Two views of social responsibility," Business Horizons, Elsevier, vol. 30(2), pages 22-25.
    • Handle: RePEc:eee:bushor:v:30:y:1987:i:2:p:22-25
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    Cited by:

    1. Dongmin Lee & Junghoon Moon & Young Chan Choe & Jaeseok Jeong, 2016. "Impacts of Socially Responsible Corporate Activities on Korean Consumers’ Corporate Evaluations in the Agrifood Industry," Sustainability, MDPI, vol. 8(12), pages 1-18, December.
    2. Miranda Mafalda M. & Silva Susana Costa e & Duarte Paulo & Glaser-Segura Daniel, 2020. "Cause-Related Marketing: Do Managers Understand and Use This Tool?," Management & Marketing, Sciendo, vol. 15(4), pages 587-604, December.

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