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Competition and product management: Can the product life cycle help?

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  • Onkvisit, Sak
  • Shaw, John J.

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  • Onkvisit, Sak & Shaw, John J., 1986. "Competition and product management: Can the product life cycle help?," Business Horizons, Elsevier, vol. 29(4), pages 51-62.
    • Handle: RePEc:eee:bushor:v:29:y:1986:i:4:p:51-62
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    Cited by:

    1. Wong, Hiu-Kan & Ellis, Paul D., 2007. "Is market orientation affected by the product life cycle?," Journal of World Business, Elsevier, vol. 42(2), pages 145-156, June.
    2. Annika Hallberg & Susana Friberg & Paulina Myhrman, 2014. "How Small Businesses Market Their Products during the Different Phases of the Product Life Cycle: The Case of Swedish Ice Cream Manufacturers," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(1), pages 1-13.

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