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The chief marketing officer: A Mavervick Whose time has come

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  • Gilliatt, Neal
  • Cuming, Pamela

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  • Gilliatt, Neal & Cuming, Pamela, 1986. "The chief marketing officer: A Mavervick Whose time has come," Business Horizons, Elsevier, vol. 29(1), pages 41-48.
    • Handle: RePEc:eee:bushor:v:29:y:1986:i:1:p:41-48
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    Cited by:

    1. Cecilia Wiedeck & Andreas Engelen, 2018. "The copycat CMO: firms’ imitative behavior as an explanation for CMO presence," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 632-651, July.
    2. Kashmiri, Saim & Mahajan, Vijay, 2015. "The name's the game: Does marketing impact the value of corporate name changes?," Journal of Business Research, Elsevier, vol. 68(2), pages 281-290.
    3. Sharma, Amalesh & Yashaswy Akella, Laxminarayana & Bikash Borah, Sourav, 2022. "Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda," Journal of Business Research, Elsevier, vol. 151(C), pages 448-462.
    4. Jacob Brower & Pravin Nath, 2018. "Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience," Marketing Letters, Springer, vol. 29(4), pages 405-419, December.

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