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How advertising affects employees

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  • Acito, Franklin
  • Ford, Jeffrey D.

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  • Acito, Franklin & Ford, Jeffrey D., 1980. "How advertising affects employees," Business Horizons, Elsevier, vol. 23(1), pages 53-59, February.
    • Handle: RePEc:eee:bushor:v:23:y:1980:i:1:p:53-59
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    Cited by:

    1. Syed Hussain Raza Rizvi & Danish Ahmed Siddiqui, 2019. "Impact of External Communication on Internal Brand Management Outcomes Using Employees as a Second Audience: A Comparative Analysis of Manufacturing and Service Sectors of Pakistan," Business and Management Studies, Redfame publishing, vol. 5(2), pages 1-20, June.
    2. Katharina Maria Hofer & Reinhard Grohs, 2018. "Sponsorship as an internal branding tool and its effects on employees’ identification with the brand," Journal of Brand Management, Palgrave Macmillan, vol. 25(3), pages 266-275, May.
    3. Rico Piehler & Michael Schade & Christoph Burmann, 2019. "Employees as a second audience: the effect of external communication on internal brand management outcomes," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 445-460, July.

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