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Marketing in a conserver society

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  • Shapiro, Stanley J.

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  • Shapiro, Stanley J., 1978. "Marketing in a conserver society," Business Horizons, Elsevier, vol. 21(2), pages 3-13, April.
    • Handle: RePEc:eee:bushor:v:21:y:1978:i:2:p:3-13
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    Cited by:

    1. Antonio Chamorro & Sergio Rubio & Francisco J. Miranda, 2009. "Characteristics of research on green marketing," Business Strategy and the Environment, Wiley Blackwell, vol. 18(4), pages 223-239, May.
    2. Anna Sadovnikova & Andrey Mikhailitchenko & Stanley J. Shapiro, 2014. "Consumer Protection in Postwar Canada: Role and Contributions of the Consumers' Association of Canada to the Public Policy Process," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 380-402, June.

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