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Consumer education as a competitive strategy

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  • McNeal, James U.

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  • McNeal, James U., 1978. "Consumer education as a competitive strategy," Business Horizons, Elsevier, vol. 21(1), pages 50-56, February.
    • Handle: RePEc:eee:bushor:v:21:y:1978:i:1:p:50-56
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    Cited by:

    1. Kamel Ben Youssef & Milena Viassone & Erick Leroux, 2016. "Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 209-218, July.
    2. Abosag, Ibrahim & Baker, Thomas L. & Hall, Kristina Lindsey & Voulgari, Aliki-Dimitra & Zheng, Xiaoyuan, 2017. "Antecedents and consequences of liking in retail service relationships in China and Greece," International Business Review, Elsevier, vol. 26(3), pages 566-578.

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