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Research performance of marketing academics and departments: An international comparison

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  • Soutar, Geoffrey N.
  • Wilkinson, Ian
  • Young, Louise

Abstract

We report the results of an analysis of the research impact of marketing academics using citation metrics for 2263 academics in the top 500 research universities in the Academic Ranking of World Universities based in Australia and New Zealand, Canada, the United Kingdom and the USA. The metrics are computed for publications from 2001 to 2013, which were collected in 2014 and 2015. We also report the same metrics for all universities in Australia and New Zealand that employ more than 4 marketing academics. The results provide an objective measure of research impact and provide benchmarks that can be used by governments, universities and individual academics to compare research impact. In an appendix we rank the top 100 university marketing departments in the top 500.

Suggested Citation

  • Soutar, Geoffrey N. & Wilkinson, Ian & Young, Louise, 2015. "Research performance of marketing academics and departments: An international comparison," Australasian marketing journal, Elsevier, vol. 23(2), pages 155-161.
    • Handle: RePEc:eee:aumajo:v:23:y:2015:i:2:p:155-161
    DOI: 10.1016/j.ausmj.2015.04.001
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    References listed on IDEAS

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    Cited by:

    1. Linus Osuagwu, 2020. "Research Methods: Issues and Research Direction," Business and Management Research, Business and Management Research, Sciedu Press, vol. 9(3), pages 46-55, September.

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