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The ‘geographical affiliations’ in ‘top’ research journals of general marketing

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  • Svensson, Göran
  • Tronvoll, Bård
  • Helgesson, Thomas
  • Slåtten, Terje

Abstract

The objective is to explore the geographical affiliation of author(s), ad hoc reviewer(s), editorial board(s) and editor(s) of selected journals in marketing. The sample used in our study was restricted to papers published in six research-oriented journals in general marketing, which were selected to represent the ‘top’ publications in this field. The ‘geographical affiliations’ of authors, ad hoc reviewers, editorial boards and editors, reveals a predominance of the North American affiliations in all the selected ‘top’ research journals of general marketing. The ‘geographical affiliations’ of author(s), ad hoc reviewer(s), editorial board(s) and editor(s) is a subject so far unexplored across top marketing journals. It is however an important issue that needs to be raised in literature, due to the influences that they may have on the journal and its content, and the characteristics of published papers. The study provides insights into the ‘top’ research journals in general marketing. We intend to complement the current knowledge and insights in literature by studying four components of the ‘geographical affiliations’ of ‘top’ journals in general marketing.

Suggested Citation

  • Svensson, Göran & Tronvoll, Bård & Helgesson, Thomas & Slåtten, Terje, 2009. "The ‘geographical affiliations’ in ‘top’ research journals of general marketing," Australasian marketing journal, Elsevier, vol. 17(3), pages 154-159.
  • Handle: RePEc:eee:aumajo:v:17:y:2009:i:3:p:154-159
    DOI: 10.1016/j.ausmj.2009.05.011
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    References listed on IDEAS

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    1. Clive Beed & Cara Beed, 1996. "Measuring the Quality of Academic Journals: The Case of Economics," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 18(3), pages 369-396, March.
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    3. Michael Fields, D. & Swayne, Linda E., 1991. "Contribution of southern authors in major marketing publications," Journal of Business Research, Elsevier, vol. 22(1), pages 33-45, January.
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    Cited by:

    1. Polonsky, Michael Jay & Kay, Pandora & Ringer, Allison, 2013. "A review of the first twenty years of the Australasian Marketing Journal," Australasian marketing journal, Elsevier, vol. 21(3), pages 176-186.

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