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Photovoltaic marketing in developing countries

Author

Listed:
  • Muntasser, M. A.
  • Bara, M. F.
  • Quadri, H. A.
  • EL-Tarabelsi, R.
  • La-azebi, I. F.

Abstract

Photovoltaic (PV) insolation-harnessing is acknowledged as the most practical economic solution to meet the requirements of one hundred million people without electricity in the developing countries. Industrialized countries in particular, have been active in utilizing such technologies because they can afford the current peak watt prices of US $3-15 for such systems. The market in those countries will soon be close to saturation and attention by suppliers will have to be shifted to the already established larger market in less developed countries (LDCs). PV marketing in these developing countries, i.e. ability to penetrate the potential market, is facing tremendous hurdles. This paper reviews the present status and future directions of the PV market in developing countries as well as discusses the current technical, social, financial or geopolitical barriers and constraints, which are making this market difficult at present. Possible policy frameworks are also proposed which are in line with the trends in the world. The paper concludes by making a global policy package proposal, in terms of an appeal on the global community concerned with PV to propagate this proposal more convincingly, perhaps to emanate from an internationally recognized "forum", like a PV conference and exhibition, with cooperation and participation of PV manufacturers, suppliers, industrialized countries, NGOs, financial institutions and developing countries.

Suggested Citation

  • Muntasser, M. A. & Bara, M. F. & Quadri, H. A. & EL-Tarabelsi, R. & La-azebi, I. F., 2000. "Photovoltaic marketing in developing countries," Applied Energy, Elsevier, vol. 65(1-4), pages 67-72, April.
    • Handle: RePEc:eee:appene:v:65:y:2000:i:1-4:p:67-72
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    1. Lyu, Wenjing & Liu, Jin, 2021. "Soft skills, hard skills: What matters most? Evidence from job postings," Applied Energy, Elsevier, vol. 300(C).
    2. Poullikkas, Andreas, 2007. "Implementation of distributed generation technologies in isolated power systems," Renewable and Sustainable Energy Reviews, Elsevier, vol. 11(1), pages 30-56, January.
    3. Mansoor Mustafa & Muhammad Omer Farooq Malik & Ahsen Maqsoom, 2024. "Barriers to Solar PV Adoption in Developing Countries: Multiple Regression and Analytical Hierarchy Process Approach," Sustainability, MDPI, vol. 16(3), pages 1-19, January.
    4. Yuan, Chaoqing & Liu, Sifeng & Yang, Yingjie & Chen, Ding & Fang, Zhigeng & Shui, Lulu, 2014. "An analysis on investment policy effect of China’s photovoltaic industry based on feedback model," Applied Energy, Elsevier, vol. 135(C), pages 423-428.
    5. Wamukonya, Njeri, 2007. "Solar home system electrification as a viable technology option for Africa's development," Energy Policy, Elsevier, vol. 35(1), pages 6-14, January.
    6. Victoria Kihlström & Jörgen Elbe, 2021. "Constructing Markets for Solar Energy—A Review of Literature about Market Barriers and Government Responses," Sustainability, MDPI, vol. 13(6), pages 1-20, March.
    7. Dubey, Swapnil & Sandhu, G.S. & Tiwari, G.N., 2009. "Analytical expression for electrical efficiency of PV/T hybrid air collector," Applied Energy, Elsevier, vol. 86(5), pages 697-705, May.
    8. Yaqoot, Mohammed & Diwan, Parag & Kandpal, Tara C., 2016. "Review of barriers to the dissemination of decentralized renewable energy systems," Renewable and Sustainable Energy Reviews, Elsevier, vol. 58(C), pages 477-490.
    9. Lyu, Wenjing & Liu, Jin, 2021. "Artificial Intelligence and emerging digital technologies in the energy sector," Applied Energy, Elsevier, vol. 303(C).
    10. Chaurey, Akanksha & Kandpal, Tara Chandra, 2010. "Assessment and evaluation of PV based decentralized rural electrification: An overview," Renewable and Sustainable Energy Reviews, Elsevier, vol. 14(8), pages 2266-2278, October.
    11. Atsu, Divine & Agyemang, Emmanuel Okoh & Tsike, Stephen A.K., 2016. "Solar electricity development and policy support in Ghana," Renewable and Sustainable Energy Reviews, Elsevier, vol. 53(C), pages 792-800.
    12. Peter, Raja & Ramaseshan, B & Nayar, C.V, 2002. "Conceptual model for marketing solar based technology to developing countries," Renewable Energy, Elsevier, vol. 25(4), pages 511-524.
    13. Yaqoot, Mohammed & Diwan, Parag & Kandpal, Tara C., 2017. "Financial attractiveness of decentralized renewable energy systems – A case of the central Himalayan state of Uttarakhand in India," Renewable Energy, Elsevier, vol. 101(C), pages 973-991.
    14. Khalid Alrashoud & Koji Tokimatsu, 2019. "Factors Influencing Social Perception of Residential Solar Photovoltaic Systems in Saudi Arabia," Sustainability, MDPI, vol. 11(19), pages 1-22, September.
    15. Kiki Ayu & Akilu Yunusa-Kaltungo, 2020. "A Holistic Framework for Supporting Maintenance and Asset Management Life Cycle Decisions for Power Systems," Energies, MDPI, vol. 13(8), pages 1-32, April.
    16. Qureshi, Tahir Masood & Ullah, Kafait & Arentsen, Maarten J., 2017. "Factors responsible for solar PV adoption at household level: A case of Lahore, Pakistan," Renewable and Sustainable Energy Reviews, Elsevier, vol. 78(C), pages 754-763.
    17. George Adwek & Shen Boxiong & Paul O. Ndolo & Zachary O. Siagi & Chebet Chepsaigutt & Cicilia M. Kemunto & Moses Arowo & John Shimmon & Patrobers Simiyu & Abel C. Yabo, 2020. "The solar energy access in Kenya: a review focusing on Pay-As-You-Go solar home system," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(5), pages 3897-3938, June.

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