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The salience of stakeholders in religious tourism: A case study of the Dajia Mazu pilgrimage

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  • Lin, Chien-Pang

Abstract

Previous studies have focused on the relationship between religious tourism and some of its stakeholders. However, tourism's success relies on the commitment of all stakeholders. Based on stakeholder theory, this study assesses the stakeholder salience of a mass folk religious pilgrimage, the Dajia Mazu pilgrimage in Taiwan, by using fuzzy analytic hierarchy process (AHP). The results indicate that temples, pilgrims, and host communities are more important than tourists, environment, businesses, and governmental bodies. Among the 18 contributions of all stakeholders, pilgrims' engagement, organizing temple management, food and drink sharing, host communities' engagement, and supporting temples' assistance are the most important. Organizers and administrators therefore need to identify key stakeholders and prioritize their contributions in managing pilgrimages and religious tourism.

Suggested Citation

  • Lin, Chien-Pang, 2021. "The salience of stakeholders in religious tourism: A case study of the Dajia Mazu pilgrimage," Annals of Tourism Research, Elsevier, vol. 86(C).
    • Handle: RePEc:eee:anture:v:86:y:2021:i:c:s0160738320302358
    DOI: 10.1016/j.annals.2020.103091
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    Cited by:

    1. Daniela Sorea & Monica Defta & Ionuț Mihai Popescu, 2023. "Journeys to Significant Places in Orthodoxy as a Source of Sustainable Local Development in Romania," Sustainability, MDPI, vol. 15(7), pages 1-26, March.

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