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Feeling dark, seeing dark: Mind–body in dark tourism

Author

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  • Sun, Jiaojiao
  • Lv, Xingyang

Abstract

Embodiment is a key under-researched component of dark tourism experiences. Qualitative and experimental methods were applied in four studies to reveal the bidirectional body–mind synchronization in dark tourism experiences. Taking the Chernobyl zone as a case, we first prove the mind-to-body pathway in which the dark experience exerts a measurable effect on the participants' sensory expression in photographs and sketches. We then discover the body-to-mind pathway in which the expressions of darkness can be decoded by others. Furthermore, this study illustrates how the different dark levels of the product photos on a website affect the potential tourists' feelings. This study expands the understanding of embodiment theory in dark tourism with implications for product design and marketing.

Suggested Citation

  • Sun, Jiaojiao & Lv, Xingyang, 2021. "Feeling dark, seeing dark: Mind–body in dark tourism," Annals of Tourism Research, Elsevier, vol. 86(C).
    • Handle: RePEc:eee:anture:v:86:y:2021:i:c:s0160738320302310
    DOI: 10.1016/j.annals.2020.103087
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    Cited by:

    1. Liu, Xing (Stella) & Wan, Lisa C. & Yi, Xiao (Shannon), 2022. "Humanoid versus non-humanoid robots: How mortality salience shapes preference for robot services under the COVID-19 pandemic?," Annals of Tourism Research, Elsevier, vol. 94(C).
    2. Zhigui Guan & Yuanjun Zhao & Guojing Geng, 2022. "The Risk Early-Warning Model of Financial Operation in Family Farms Based on Back Propagation Neural Network Methods," Computational Economics, Springer;Society for Computational Economics, vol. 60(4), pages 1221-1244, December.

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