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Leveraging LEGO® Serious Play® to embrace AI and robots in tourism

Author

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  • Tuomi, Aarni
  • Tussyadiah, Iis P.
  • Stienmetz, Jason

Abstract

•Artificial intelligence (AI) and robotics continue to disrupt the tourism industry.•Adopting AI and robotics may lead to organisational/behavioural change.•LEGO® Serious Play® helps researchers explore change brought by technological innovation.

Suggested Citation

  • Tuomi, Aarni & Tussyadiah, Iis P. & Stienmetz, Jason, 2020. "Leveraging LEGO® Serious Play® to embrace AI and robots in tourism," Annals of Tourism Research, Elsevier, vol. 81(C).
    • Handle: RePEc:eee:anture:v:81:y:2020:i:c:s0160738319300878
    DOI: 10.1016/j.annals.2019.06.003
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    References listed on IDEAS

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    1. Wengel, Yana & McIntosh, Alison J. & Cockburn-Wootten, Cheryl, 2016. "Constructing tourism realities through LEGO Serious Play," Annals of Tourism Research, Elsevier, vol. 56(C), pages 161-163.
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