The impact of eWOM density on sales of travel insurance
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DOI: 10.1016/j.annals.2015.10.008
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References listed on IDEAS
- Park, Cheol & Lee, Thae Min, 2009. "Information direction, website reputation and eWOM effect: A moderating role of product type," Journal of Business Research, Elsevier, vol. 62(1), pages 61-67, January.
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Cited by:
- Caponecchia, Carlo & Tan, David T., 2019. "Exploring the traveller underinsurance problem," Annals of Tourism Research, Elsevier, vol. 76(C), pages 343-345.
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