IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v110y2025ics0160738324001348.html
   My bibliography  Save this article

ChatGPT personalized and humorous recommendations

Author

Listed:
  • Kim, Jeong Hyun
  • Kim, Jungkeun
  • Baek, Tae Hyun
  • Kim, Changju

Abstract

This study examines the impact of personalized and humorous responses generated by ChatGPT on the acceptance of and satisfaction with travel recommendations. Studies 1A, 1B, and 1C consistently indicate that visit intention and recommendation satisfaction were significantly higher when ChatGPT provided personalized rather than humorous responses. Study 2 investigates the effects of response type on visit intention and finds that recommendation satisfaction was not significant when participants were informed that the recommendation agent was human. Study 3 indicates that participants' usage experience with ChatGPT moderated the effects and that participants' need for cognition influenced their acceptance of personalized responses. Study 4 demonstrates different personalization methods from various sources, including preference-matching and tailored recommendation styles.

Suggested Citation

  • Kim, Jeong Hyun & Kim, Jungkeun & Baek, Tae Hyun & Kim, Changju, 2025. "ChatGPT personalized and humorous recommendations," Annals of Tourism Research, Elsevier, vol. 110(C).
    • Handle: RePEc:eee:anture:v:110:y:2025:i:c:s0160738324001348
    DOI: 10.1016/j.annals.2024.103857
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738324001348
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2024.103857?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:110:y:2025:i:c:s0160738324001348. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.