IDEAS home Printed from https://ideas.repec.org/a/eee/anture/v109y2024ics0160738324001014.html
   My bibliography  Save this article

Memories of tourism brands in virtual reality

Author

Listed:
  • Kostyk, Alena
  • Cowan, Kirsten
  • Dessart, Laurence
  • Schyns, Michaël

Abstract

In three studies (a lab experiment, a field experiment, and a qualitative study), this research investigates memories formed by tourism brand experiences in virtual reality. Specifically, this work establishes to what extent episodic and semantic memories from virtual reality tourism brand experiences are formed and retained, and what mechanisms underscore this process. Moreover, using a bespoke virtual environment and adopting a longitudinal approach, this research demonstrates how accuracy and confidence in episodic and semantic memories of a tourism brand formed in virtual reality evolve over time. We discuss how virtual reality tourism brand experience can spur memory pre-, during and post-tourist visit. Theoretical and managerial implications are considered.

Suggested Citation

  • Kostyk, Alena & Cowan, Kirsten & Dessart, Laurence & Schyns, Michaël, 2024. "Memories of tourism brands in virtual reality," Annals of Tourism Research, Elsevier, vol. 109(C).
    • Handle: RePEc:eee:anture:v:109:y:2024:i:c:s0160738324001014
    DOI: 10.1016/j.annals.2024.103824
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0160738324001014
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.annals.2024.103824?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:anture:v:109:y:2024:i:c:s0160738324001014. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/annals-of-tourism-research/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.