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Persuasion, An Imponderable Form Of Communication

Author

Listed:
  • Alexandra IORGULESCU

    (Associate Professor, University of Craiova, CCSCMOP, Romania)

  • Mihaela MARCU

    (Associate Professor, University of Craiova, CCSCMOP, Romania)

Abstract

The intention of this approach is to set clear boundaries between three concepts so widely used in the social and human sciences: persuasion, manipulation, communication. Moreover, we want to join the positions that persuasion is a component of communication, an imponderable shaper of everyday life. A necessary clarification is that persuasion is differentiated from manipulation by the simple fact that the person being persuaded realizes that the message is constructed and conveyed to influence them, differentiating persuasion not only from manipulation, but also from advertising.

Suggested Citation

  • Alexandra IORGULESCU & Mihaela MARCU, 2022. "Persuasion, An Imponderable Form Of Communication," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 9(2), pages 76-79, December.
  • Handle: RePEc:edt:jsserr:v:9:y:2022:i:2:p:76-79
    DOI: 10.5281/zenodo.7474338
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    More about this item

    Keywords

    persuasion; manipulation; communication;
    All these keywords.

    JEL classification:

    • Z0 - Other Special Topics - - General

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