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Student's motivation and satisfaction in watching intensity of variety show and reality show Transtv (uses and gratification theory analysis)

Author

Listed:
  • Ayu FEBRIYANTI

    (State Islamic Institute of Pekalongan, Indonesia)

  • Elsa TIARA

    (State Islamic Institute of Pekalongan, Indonesia)

  • Teddy DYATMIKA

    (State Islamic Institute of Pekalongan, Indonesia)

  • M. Rikzam KAMAL

    (State Islamic Institute of Pekalongan, Indonesia)

  • Aris PRIYANTO

    (State Islamic Institute of Pekalongan, Indonesia)

Abstract

This study was conducted to determine the motives and satisfaction of students in the intensity of watching variety shows and reality shows on Transtv, where Transtv is one of the television stations that broadcasts a lot of variety shows and reality shows. Several variety shows and reality shows on Transtv have even been reprimanded by KPI several times. However, there are still a lot of people watching these events. The purpose of this study is to examine a use of media and its underlying relationship from the point of view of the uses and gratification theory. The uses and gratification theory assumes that mass media does not have the power to influence audiences, but audiences use mass media based on their respective needs and needs. An explanatory quantitative approach is used in this study with the aim of explaining a measurable social phenomenon. The results of the correlation test findings in this study explain that the entertainment satisfaction obtained by respondents is influenced by motivation and intensity in watching variety shows and reality shows on TransTV through television media.

Suggested Citation

  • Ayu FEBRIYANTI & Elsa TIARA & Teddy DYATMIKA & M. Rikzam KAMAL & Aris PRIYANTO, 2022. "Student's motivation and satisfaction in watching intensity of variety show and reality show Transtv (uses and gratification theory analysis)," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 9(1), pages 239-244, July.
    • Handle: RePEc:edt:jsserr:v:9:y:2022:i:1:p:239-244
    DOI: 10.5281/zenodo.6795800
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    More about this item

    Keywords

    Motive; Satisfaction; Intensity; Variety Show; Reality Show;
    All these keywords.

    JEL classification:

    • Z0 - Other Special Topics - - General

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