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Beauty Communication; The Importance Of The Communication Into The Beauty Field

Author

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  • Mirela PADURARU

    (University of Craiova, Romania)

Abstract

The presented study is considered as a research, developed in order to be like a 'radiography' of the Beauty Communication concept. Its method based on, is meta - analytical and the targeted purpose is to build the foundation of a beauty communication, qualified and specialised, also to highlight few of the components of the Beauty Communication concept. The main conclusion reached is that, into the current reality, there is a distinct communication lan-guage, with the main purpose to reach beauty objectives such as cosmetology, aesthetic consultancy, makeup, eyebrow design, body remodelling, hairstyling, manicure, pedicure, spa relaxation techniques & well being. This specialised communication, developed in order to reach & accomplish the beauty objec-tives, we are considering to be called as 'Beauty communication'.

Suggested Citation

  • Mirela PADURARU, 2021. "Beauty Communication; The Importance Of The Communication Into The Beauty Field," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 8(2), pages 240-245, December.
    • Handle: RePEc:edt:jsserr:v:8:y:2021:i:2:p:240-245
    DOI: 10.5281/zenodo.5790089
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    More about this item

    Keywords

    beauty; beautician; beauty field; beauty domain; spa; well being; beauty language; beauty communication;
    All these keywords.

    JEL classification:

    • Z0 - Other Special Topics - - General

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