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The Dimension Of The Socio-Cultural Brand Of Coca-Cola

Author

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  • Florentina Manuela Dumitrescu

    (University of Craiova, Romania)

Abstract

Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.

Suggested Citation

  • Florentina Manuela Dumitrescu, 2016. "The Dimension Of The Socio-Cultural Brand Of Coca-Cola," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 3(2), pages 48-54, December.
    • Handle: RePEc:edt:jsserr:v:3:y:2016:i:2:p:48-54
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    Cited by:

    1. Faisal Khan & Abdul Qayyum & Tehmeena Hanif, 2022. "Relationship between Store Environment, Urge to Purchase and Impulsive Buying Behavior," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 8(4), pages 462-491, December.

    More about this item

    Keywords

    advertising; slogans; culture; language; communication;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • H10 - Public Economics - - Structure and Scope of Government - - - General
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe

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