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Developing A Mass Media (Or Digital Media) Analysis

Author

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  • Ștefan VLĂDUȚESCU

    (University of Craiova, Romania)

Abstract

A mass media analysis is a complex product that is made following a multivalent process. This process includes four stages: understanding the topic (problem definition), establishing facts and generating hypotheses, processing information/raw data, and developing the analytical product. The actual development of the media analysis product includes: presenting the fact/facts, carrying out a scientific and creative analytical approach, making inferences (inductive, deductive, transductive procedures), qualitative and quantitative radiography, determining the effects (yield) (accuracy and profitability) and drawing up conclusions.

Suggested Citation

  • Ștefan VLĂDUȚESCU, 2023. "Developing A Mass Media (Or Digital Media) Analysis," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 9(1), pages 112-114, December.
    • Handle: RePEc:edt:aucjcm:v:9:y:2023:i:1:p:112-114
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    More about this item

    Keywords

    mass-media analysis; digital media analysis; development of the media analysis product; inference;
    All these keywords.

    JEL classification:

    • Z0 - Other Special Topics - - General

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