IDEAS home Printed from https://ideas.repec.org/a/edt/aucjcm/v4y2018i1p122-128.html
   My bibliography  Save this article

Narcissism And The New Free Market Segment. About The New Narrative Identities

Author

Listed:
  • Xenia NEGREA

    (University of Craiova)

  • Dan Valeriu VOINEA

    (University of Craiova)

Abstract

In this article we propose new themes of marketing and communication, themes created by the transformations in the media market. Thus, the new digital world implies not only new types of channels, but new types of expression. Changes as intense and deep can be identified at the level of the recipient of the communication efforts. We propose, through this study, a new type of active, involved recipient that no longer seeks to respond to social patterns but seeks to assert his individuality, identity. The old mental map is now a mirror of the deep self, which is not necessarily social.

Suggested Citation

  • Xenia NEGREA & Dan Valeriu VOINEA, 2018. "Narcissism And The New Free Market Segment. About The New Narrative Identities," Annals of the University of Craiova for Journalism, Communication and Management, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 4(1), pages 122-128, December.
    • Handle: RePEc:edt:aucjcm:v:4:y:2018:i:1:p:122-128
    as

    Download full text from publisher

    File URL: https://www.aucjc.ro/wp-content/uploads/2019/02/aucjcm-vol-4-2018-122-128.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ștefan VLĂDUȚESCU, 2019. "A Practical Second-Order Discourse," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 6(1), pages 146-155, July.
    2. Ștefan VLĂDUȚESCU & Dan Valeriu Voinea, 2020. "Clothing And Footwear For Journalistic Text," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 7(2), pages 256-262, December.
    3. Marius NEGRILĂ, 2019. "The Influence Of Professional Experience On People’S Tendency Towards Workaholism," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 6(1), pages 213-221, July.
    4. Dorel Dumitru CHIRIȚESCU & Aurelia DUMITRU, 2019. "The Audit Of The Financial Statements Drawn Up By The Entities From Tourism," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 6(1), pages 177-195, July.
    5. Ștefan VLĂDUȚESCU, 2020. "Material, Intention And Orientation Of The Message," Social Sciences and Education Research Review, Department of Communication, Journalism and Education Sciences, University of Craiova, vol. 7(1), pages 212-224, July.

    More about this item

    Keywords

    media market; advertising; recipient; narcissism;
    All these keywords.

    JEL classification:

    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:edt:aucjcm:v:4:y:2018:i:1:p:122-128. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan Valeriu Voinea (email available below). General contact details of provider: http://cis01.central.ucv.ro/litere/cadr_juridic/departament_comunicare_jurnalism_stiinte_ale_educatiei/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.