Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?
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References listed on IDEAS
- Sulhaini & Rusdan & Rahman Dayani & Sulaimiah & Baiq Ismiwati, 2019. "Local brand origin knowledge of young consumers in a developing country," International Journal of Applied Management Science, Inderscience Enterprises Ltd, vol. 11(1), pages 72-90.
- Rafael Barreiros Porto & Talyta da Silva Soyer, 2018. "Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equity," Brazilian Business Review, Fucape Business School, vol. 15(6), pages 606-623, November.
- I Gede Mahatma Yuda Bakti & Sik Sumaedi & Tri Rakhmawati & Sih Damayanti & Medi Yarmen, 2020. "The Model of Domestic Product Quality Syndrome," SAGE Open, , vol. 10(4), pages 21582440209, December.
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Keywords
Brand name; foreign language; quality; luxurious; modern;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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