The Effect of Electronic Customer Relationship Management on Organizational Performance with Mediating Role of Customer Satisfaction
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- Mostaghel, Rana & Oghazi, Pejvak & Beheshti, Hooshang M. & Hultman, Magnus, 2015. "Strategic use of enterprise systems among service firms: Antecedents and consequences," Journal of Business Research, Elsevier, vol. 68(7), pages 1544-1549.
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- Mohammadjavad Shabankareh & Ali Sarhadi, 2023. "The analysis of the electronic customer relationship management system based on marketing performance and knowledge management of the company using the Fuzzy cognitive map approach," SN Business & Economics, Springer, vol. 3(2), pages 1-23, February.
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More about this item
Keywords
Electronic Customer Relationship Management; Organizational Performance; Customer Satisfaction;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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