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The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior

Author

Listed:
  • Safura M. Kallier

    (Department of Marketing and Retail Management, University of South Africa, P.O Box 329, Pretoria, South Africa.)

Abstract

Department of Marketing and Retail Management, University of South Africa, P.O Box 329, Pretoria, South Africa.

Suggested Citation

  • Safura M. Kallier, 2017. "The Influence of Real-time Marketing Campaigns of Retailers on Consumer Purchase Behavior," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 126-133.
    • Handle: RePEc:eco:journ3:2017-03-15
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    Citations

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    Cited by:

    1. Safura M. Kallier Tar & Johannes A Wiid, 2021. "Consumer perceptions of real-time marketing used in campaigns for retail businesses," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(2), pages 86-105, March.

    More about this item

    Keywords

    Real-time Marketing; Consumer Behavior; Retailers; Technology;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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