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The Impact of Internal Determinants and Environment on Market Orientation of Businesses from Slovak Foodstuff Industry

Author

Listed:
  • Simona Salyova

    (Faculty of Economics, Matej Bel University, Tajovskeho 10, 974 01 Banska Bystrica, Slovakia,)

  • Janka Taborecka-Petrovicova

    (Faculty of Economics, Matej Bel University, Tajovskeho 10, 974 01 Banska Bystrica, Slovakia)

Abstract

In the context of highly competitive global markets, changing customer needs, increasing dynamics of business environment, growing quality of products and the other factors managers try to identify and apply the most suitable and effective theories whose enforcement will lead to superior performance. Market orientation is a concept that has appeared as a significant predictor of business performance and has presumed to ensure competitive advantage. The degree of market orientation differs from one business to another. In fact, the extent of market-oriented behaviour in business is affected by internal determinants and environment. Therefore, we focus our attention on studying various factors forming market-oriented behaviour. The aim of this article is to examine the impact of internal determinants and environment on market orientation of businesses from foodstuff industry in Slovakia. This study is a part of complex research which was focused on investigating the relationship between market orientation and business performance. Results presented in this paper may help businesses to identify crucial determinants that form market-oriented behaviour and finally contribute to improvement of business performance.

Suggested Citation

  • Simona Salyova & Janka Taborecka-Petrovicova, 2017. "The Impact of Internal Determinants and Environment on Market Orientation of Businesses from Slovak Foodstuff Industry," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 83-91.
    • Handle: RePEc:eco:journ3:2017-02-14
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    References listed on IDEAS

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    1. repec:ibf:ijmmre:v:5:y:2012:i:3:p:101-114 is not listed on IDEAS
    2. Solomon A. Keelson, 2012. "A Quantitative Study Of Market Orientation And Organizational Performance Of Listed Companies: Evidence From Ghana," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(3), pages 110-114.
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    More about this item

    Keywords

    Market Orientation; Business Performance; Market-oriented Behaviour; Foodstuff Industry; Determinants of Market Orientation;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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