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Importance of Creative Advertising and Marketing According to University Students’ Perspective

Author

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  • Remziye Terkan

    (Department of Public Relations, Faculty of Communication, Girne American University, Kyrenia, Northern Cyprus.)

Abstract

Advertising has crucial role in todays competitive marketing world. This research studies two important persuasive processes often employed in the management of businesses; Creative Advertising and Marketing Management. Creative Advertising and Marketing Management is necessary in order to have a complete understanding of how producers and sales companies work effectively. While advertising performs the communicative function of informing consumers about a company’s product or services, creative advertising is also attract people to the market, marketing management is a much more complex managerial process which encompasses activities such as; marketing research, product conception and design, pricing, distribution and even advertising. Today, incurrent globalized and rapidly expanding business conscious world; creative advertising and marketing management are increasingly becoming more relevant to the businesses. Companies need to adopt creative strategies and innovations in their operations in order to survive the challenges of the ever expanding global market. In the study, creative advertising and its importance in marketing managemet are investigated and examined by sample group of university students.

Suggested Citation

  • Remziye Terkan, 2014. "Importance of Creative Advertising and Marketing According to University Students’ Perspective," International Review of Management and Marketing, Econjournals, vol. 4(3), pages 239-246.
    • Handle: RePEc:eco:journ3:2014-03-07
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    Citations

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    Cited by:

    1. Khaw Ooi San & Abu Bakar Sade & Linda Seduram, 2020. "Social Networking Brand Engagement using Creative Brand Content Experiences," International Business Research, Canadian Center of Science and Education, vol. 13(4), pages 1-63, April.
    2. Clavis Nwehfor Fubah & Menisha Moos, 2022. "Exploring COVID-19 Challenges and Coping Mechanisms for SMEs in the South African Entrepreneurial Ecosystem," Sustainability, MDPI, vol. 14(4), pages 1-20, February.

    More about this item

    Keywords

    Creative advertising; Innovations; Marketing management; Persuasion in marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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